Category: Marketing

Multi-Experience Campaigns: Marketing From All Directions

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In marketing, there is nothing more essential to your success than being seen by consumers and attracting their interests. One guaranteed way of achieving this is through multi-experience campaigns. Using this method, you are able to attract and develop relationships with the client while pitching your product in a way that uniquely attracts them.  Through websites, email, mobile connections, regular mail, and events, it is highly unlikely that your company or product would go unseen.

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Business Strategy: Planning for Success

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As a business owner, the growth of your company is usually the main objective. With more business comes more revenue and with more revenue comes more possibilities for the expansion of your business. The million dollar question is, how do you make this possible?

A business does not become successful over night without a strategic execution of a business strategy. It is very unlikely that the owner of a business could achieve a great deal of growth without formulating a plan on how it will be done.

A business strategy will serve the purpose of charting out where your company is and where you would like for it to go.  It clarifies the way in which your company can achieve your goal by developing plans and maintaining focus in order to remain on track. It should be frequently considered and followed to ensure that the plan is being carried out and that you are heading in the right direction.

If you are the owner of a business and are currently making  ‘x’ amount of dollars annually, and would like to be making ‘y’ amount of dollars annually, your business strategy serves as the equation that will take you from ‘x’ to ‘y’. You must first decide how far ahead you would like to plan. Next you must formulate a marketing plan. Through the understanding of who your target audience and how to market to them, you can  better understand what needs to be done over this period of time.

With a focus now in mind, you can use a five year plan to carry out the main objective. This being the extensive process that requires a longer period of time and gradual action.
A one year plan may also be used to ensure that the years leading up the objective are being proactive in their goal. If a plan is assigned for each year of the five year plan, with a strict focus in mind,  it will only then be carried out to its fullest extent.

Contributed by:
India Russell
Marketing & PR Manager
irussell@reynoldsdewalt.com

You, Your Brain, and the Things You Buy: Large-Format and How Your Brand is Remembered

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“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” – Chinese Proverb

According to Martin Lindstrom’s book Buyology, the items we buy in stores are seldom decisions of our own. Through the science of Neuromarketing, it is believed that the reactions received through various marketing strategies, such as slogans, commercials and signage, are solely responsible for many of the purchases the average consumer makes.

While conducting a study on Neuromarketing, Lindstrom collect brain scans from a total of 2,081 subjects. While collecting data, Lindstrom scanned the brains of his subjects while showing them visual marketing pieces. After scanning and observing the brain activity of the individuals he realized that the brain patterns of the individuals witnessing the marketing began to react to what they were seeing. Where this very well may be true, marketing tools such as posters, banners, and other large displays may also work as a visual stimulant while advertising, possibly inducing individuals to buy.

A great deal of money is lost in unsuccessful marketing each year; however, a lot of money is also made through successful marketing. By appealing to the senses mentioned by Lindstrom, with quality and attractive marketing tools, your success rate is increased and the likelihood that it will begin generating revenue for you rises.
You want your name, logo, and brand to be remembered. You also want to be remembered for the level of professionalism you expel from the tools you choose to use. It is for these reason that utilizing the large format facilities at Reynolds DeWalt are beneficial to your marketing success.

With years of experience and an outstanding reputation for great work and even better customer service, our company is capable of developing the marketing tools you need for a successful marketing.

Large format refers to any print with a width between 17” and 100”. This includes banners, posters, general signage, window cling, car wraps, and anything else to make you stand out amongst the rest. These prints are also available on a variety of media including strip mesh, perfect for the outdoors; artist canvas, perfect for museum displays; and many others.

With our large format, possibilities are endless. With cutting edge technology and quality comparable to none, the Neuromarketing that will be done with the final product will make you memorable amongst consumers.

Contributed by:
India Russell
Marketing & PR Manager
irussell@reynoldsdewalt.com

Social Media Marketing and How it is Related to Mobile Space

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With a keen focus on technology, our society is now becoming more reliant on it. A majority of communication is done thorough this device, also making it a wonderful outlet for advertising.
Similarly, the use of technology such as the Internet, permiting users to email, access social networks, and builds a demand that manufactures of technology can not ignore.

The production of smart phones is one example of this manifestation, based on the demands of the consumers. For those who produce mobile phones, it is in their best interest to develop phones with the capabilities to access social media. Now with the growing development and demand for smartphones, customers are able to email, use social networks, and be advertised to through their devices.

The connection between mobile space and social media has continued to expand often becoming based or reliant on each other. Following the growing demand for mobile space, which was caused by the growing demand to remain socially connected through social media, many of these social medias are becoming mobile friendly and making access more convenient for consumers. Mobile apps, QR codes, and web friendly sites are an example of a few ways this is done.

Through the use of all of these medias, the user is always being marketed to. These progressions in technological development are developed to make it easier for consumer and to make you want to use it.
If you don’t have a device with these capabilities, the demand, the need, and the social pressure to remain socially ‘in tune’, may drive you to want a device with these capabilities. At the end of the day, the majority have the devices, they are socially active, and communicating with the other members of the majority who also have access to social and mobile media.

What becomes exceedingly important in terms of marketing is the utilization of these outlets in your marketing strategy. By knowing that the masses are interested in social and mobile medias, your advertising should be done by using both social and mobile. Understanding the desires and interests of the consumer make them more enthusiastic about accessing the information you are putting out.

Contributed by:
India Russell
Marketing & PR Manager
irussell@reynoldsdewalt.com

Timeless Marketing

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In the words of Thomas Bertram, the Director of the Office of Management and Budget in Jimmy Carter‘s 1977 administration, “If it ain’t broken, don’t fix it.” Where he made this statement in reference to policy, it has become a popular slogan promoting change, but only when necessary. Although it wasn’t until the late 70’s when it was stated, it seems to be a philosophy that has worked very well for the Mars Company’s marketing of their M&M candies.It was during the Spanish Civil War in the 1930’s that Forrest Mars Sr. developed the idea for a new confection. While observing soldiers eating the chocolate pellets, with hard shells to prevent melting, Mars was inspired to patent his own product in March of 1941. After teaming up with Bruce Murrie, of the Hershey Company, and giving him 20% interest in the company, Mars was granted access to the rationed chocolate, which was controlled by the Hersey. During WWII the practicality of the new candy made them exceedingly popular and production increased.With growing popularity, the company began advertising using animated M&Ms as the main characters in their commercials. A presence we still see today. We are all well acquainted with each of the M&Ms, named after their color. The characters, which are frequently avoiding being eaten by their human predators, provide a humor and presence that has been enjoyed for decades.

Where striving to remain current is often the focus of many companies, the Mars company has done an excellent job at being consistent in technique. Through their characters, they have been able to turn their product into an icon gaining global recognition. They have also developed a name and image for themselves that can be recognized by many generations. It is for this reason that the marketing of the M&M company serves as a great inspiration to all in the marketing field. If one begins with a solid technique, they too may be able to turn a symbol into a global icon.

Contributed by:
India Russell
Marketing & PR Manager
irussell@reynoldsdewalt.com