Multi-Experience Campaigns: Marketing From All Directions


In marketing, there is nothing more essential to your success than being seen by consumers and attracting their interests. One guaranteed way of achieving this is through multi-experience campaigns. Using this method, you are able to attract and develop relationships with the client while pitching your product in a way that uniquely attracts them.  Through websites, email, mobile connections, regular mail, and events, it is highly unlikely that your company or product would go unseen.

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Business Strategy: Planning for Success


As a business owner, the growth of your company is usually the main objective. With more business comes more revenue and with more revenue comes more possibilities for the expansion of your business. The million dollar question is, how do you make this possible?

A business does not become successful over night without a strategic execution of a business strategy. It is very unlikely that the owner of a business could achieve a great deal of growth without formulating a plan on how it will be done.

A business strategy will serve the purpose of charting out where your company is and where you would like for it to go.  It clarifies the way in which your company can achieve your goal by developing plans and maintaining focus in order to remain on track. It should be frequently considered and followed to ensure that the plan is being carried out and that you are heading in the right direction.

If you are the owner of a business and are currently making  ‘x’ amount of dollars annually, and would like to be making ‘y’ amount of dollars annually, your business strategy serves as the equation that will take you from ‘x’ to ‘y’. You must first decide how far ahead you would like to plan. Next you must formulate a marketing plan. Through the understanding of who your target audience and how to market to them, you can  better understand what needs to be done over this period of time.

With a focus now in mind, you can use a five year plan to carry out the main objective. This being the extensive process that requires a longer period of time and gradual action.
A one year plan may also be used to ensure that the years leading up the objective are being proactive in their goal. If a plan is assigned for each year of the five year plan, with a strict focus in mind,  it will only then be carried out to its fullest extent.

Contributed by:
India Russell
Marketing & PR Manager

Fantasy Fish: By Gina A. Gomes



Fantasy Fish: By Gina A. Gomes

As the child of an amazingly artistic woman, I often find myself entertaining the excitement my mother has for her many creations. Once it was jewelry making, another time photography, interior design, and now painting.

With jewelry making, my mother would frequent a small bead shop in Cambridge, MA which was very close to where she was working at that time. There she would spend hours on end buying some of the most beautiful beads I had ever seen, and then spend even more time transforming those beads into beautiful pieces.

Her second passion was photography. She did a great deal of it while traveling to a number of beautiful countries. After discovering this passion, she began taking photography courses at the Rhode Island School of Design, or RISD, which later lead to her enrollment in Interior Design Courses.  Being that my mother has been an architect for a number of years, this wasn’t very far from her career and offered her greater opportunities in her field to expand her expertise.

Her newest hobby, which is actually quite far from her line of work is the painting of her Fantasy Fish. Each of her pieces are hand painted with watercolor.It is her artistic eye, as well as her passion that convey her understanding of color, making these pieces quite unique and quite beautiful.

Since I am an employee at Reynolds DeWalt, I have become more familiar with the work that is being done. I am also in an ideal position to refer my mother to the company to have her paintings reprinted on mediums such a postcards, business cards etc.

Since the pieces are hand painted, one of the dilemmas we were faced with was copying the paintings without losing the texture and feel of the artwork. After receiving some help from the Sales Manager at Reynolds DeWalt, my mother was able to photograph the paintings using a Nikon d3000, a series of small hot lamps and a table top photo studio. The end result was phenomenal. The beauty of the pieces were not lost in the photos and she was then able to apply color effects to others.

This is were Reynolds DeWalt became very important. After doing all of this, my mothers cards were well received and I became part of my first printing project.

Contributed by:
India Russell
Community Manager

Social Media Marketing and How it is Related to Mobile Space


With a keen focus on technology, our society is now becoming more reliant on it. A majority of communication is done thorough this device, also making it a wonderful outlet for advertising.
Similarly, the use of technology such as the Internet, permiting users to email, access social networks, and builds a demand that manufactures of technology can not ignore.

The production of smart phones is one example of this manifestation, based on the demands of the consumers. For those who produce mobile phones, it is in their best interest to develop phones with the capabilities to access social media. Now with the growing development and demand for smartphones, customers are able to email, use social networks, and be advertised to through their devices.

The connection between mobile space and social media has continued to expand often becoming based or reliant on each other. Following the growing demand for mobile space, which was caused by the growing demand to remain socially connected through social media, many of these social medias are becoming mobile friendly and making access more convenient for consumers. Mobile apps, QR codes, and web friendly sites are an example of a few ways this is done.

Through the use of all of these medias, the user is always being marketed to. These progressions in technological development are developed to make it easier for consumer and to make you want to use it.
If you don’t have a device with these capabilities, the demand, the need, and the social pressure to remain socially ‘in tune’, may drive you to want a device with these capabilities. At the end of the day, the majority have the devices, they are socially active, and communicating with the other members of the majority who also have access to social and mobile media.

What becomes exceedingly important in terms of marketing is the utilization of these outlets in your marketing strategy. By knowing that the masses are interested in social and mobile medias, your advertising should be done by using both social and mobile. Understanding the desires and interests of the consumer make them more enthusiastic about accessing the information you are putting out.

Contributed by:
India Russell
Marketing & PR Manager

Timeless Marketing


In the words of Thomas Bertram, the Director of the Office of Management and Budget in Jimmy Carter‘s 1977 administration, “If it ain’t broken, don’t fix it.” Where he made this statement in reference to policy, it has become a popular slogan promoting change, but only when necessary. Although it wasn’t until the late 70’s when it was stated, it seems to be a philosophy that has worked very well for the Mars Company’s marketing of their M&M candies.It was during the Spanish Civil War in the 1930’s that Forrest Mars Sr. developed the idea for a new confection. While observing soldiers eating the chocolate pellets, with hard shells to prevent melting, Mars was inspired to patent his own product in March of 1941. After teaming up with Bruce Murrie, of the Hershey Company, and giving him 20% interest in the company, Mars was granted access to the rationed chocolate, which was controlled by the Hersey. During WWII the practicality of the new candy made them exceedingly popular and production increased.With growing popularity, the company began advertising using animated M&Ms as the main characters in their commercials. A presence we still see today. We are all well acquainted with each of the M&Ms, named after their color. The characters, which are frequently avoiding being eaten by their human predators, provide a humor and presence that has been enjoyed for decades.

Where striving to remain current is often the focus of many companies, the Mars company has done an excellent job at being consistent in technique. Through their characters, they have been able to turn their product into an icon gaining global recognition. They have also developed a name and image for themselves that can be recognized by many generations. It is for this reason that the marketing of the M&M company serves as a great inspiration to all in the marketing field. If one begins with a solid technique, they too may be able to turn a symbol into a global icon.

Contributed by:
India Russell
Marketing & PR Manager