In marketing, there is nothing more essential to your success than being seen by consumers and attracting their interests. One guaranteed way of achieving this is through multi-experience campaigns. Using this method, you are able to attract and develop relationships with the client while pitching your product in a way that uniquely attracts them. Through websites, email, mobile connections, regular mail, and events, it is highly unlikely that your company or product would go unseen.
With a keen focus on technology, our society is now becoming more reliant on it. A majority of communication is done thorough this device, also making it a wonderful outlet for advertising.
Similarly, the use of technology such as the Internet, permiting users to email, access social networks, and builds a demand that manufactures of technology can not ignore.
The production of smart phones is one example of this manifestation, based on the demands of the consumers. For those who produce mobile phones, it is in their best interest to develop phones with the capabilities to access social media. Now with the growing development and demand for smartphones, customers are able to email, use social networks, and be advertised to through their devices.
The connection between mobile space and social media has continued to expand often becoming based or reliant on each other. Following the growing demand for mobile space, which was caused by the growing demand to remain socially connected through social media, many of these social medias are becoming mobile friendly and making access more convenient for consumers. Mobile apps, QR codes, and web friendly sites are an example of a few ways this is done.
Through the use of all of these medias, the user is always being marketed to. These progressions in technological development are developed to make it easier for consumer and to make you want to use it.
If you don’t have a device with these capabilities, the demand, the need, and the social pressure to remain socially ‘in tune’, may drive you to want a device with these capabilities. At the end of the day, the majority have the devices, they are socially active, and communicating with the other members of the majority who also have access to social and mobile media.
What becomes exceedingly important in terms of marketing is the utilization of these outlets in your marketing strategy. By knowing that the masses are interested in social and mobile medias, your advertising should be done by using both social and mobile. Understanding the desires and interests of the consumer make them more enthusiastic about accessing the information you are putting out.
Marketing & PR Manager
In the words of Thomas Bertram, the Director of the Office of Management and Budget in Jimmy Carter‘s 1977 administration, “If it ain’t broken, don’t fix it.” Where he made this statement in reference to policy, it has become a popular slogan promoting change, but only when necessary. Although it wasn’t until the late 70’s when it was stated, it seems to be a philosophy that has worked very well for the Mars Company’s marketing of their M&M candies.It was during the Spanish Civil War in the 1930’s that Forrest Mars Sr. developed the idea for a new confection. While observing soldiers eating the chocolate pellets, with hard shells to prevent melting, Mars was inspired to patent his own product in March of 1941. After teaming up with Bruce Murrie, of the Hershey Company, and giving him 20% interest in the company, Mars was granted access to the rationed chocolate, which was controlled by the Hersey. During WWII the practicality of the new candy made them exceedingly popular and production increased.With growing popularity, the company began advertising using animated M&Ms as the main characters in their commercials. A presence we still see today. We are all well acquainted with each of the M&Ms, named after their color. The characters, which are frequently avoiding being eaten by their human predators, provide a humor and presence that has been enjoyed for decades.
Where striving to remain current is often the focus of many companies, the Mars company has done an excellent job at being consistent in technique. Through their characters, they have been able to turn their product into an icon gaining global recognition. They have also developed a name and image for themselves that can be recognized by many generations. It is for this reason that the marketing of the M&M company serves as a great inspiration to all in the marketing field. If one begins with a solid technique, they too may be able to turn a symbol into a global icon.